Stakeholder Survey - Web Design

To understand business goals, visual preferences, content expectations, and internal priorities.

SECTION 1: Business & Brand Clarity

Short answer

What issues do you solve for your customers?

What are your top 3 goals for the new website?

How would you describe your brand to someone who’s never heard of it?

What makes your company different from competitors?

Who is your ideal client?

What geographical areas do you primarily serve?

SECTION 2: Current Website Assessment

Rating / short answer

On a scale from 1–5, how happy are you with your current website?

What do you like about your current site?

What don’t you like about it?

What feedback have you received from clients about the site, if any?

SECTION 3: Visual & Content Direction

Short Answer

Are there websites you like or want to emulate? (Include URLs)

What visual style best represents your brand? (Rustic, Modern, Gritty, Clean, Bold, Earthy, Other)

Are there colors or design elements you want us to use or avoid?

What kind of photos or videos do you want on the new site? (Project photos, Team photos, Job videos, Testimonial clips, etc.)

SECTION 4: Content Responsibilities

Checkboxes / short answer

Who will be responsible for writing or reviewing website copy?

Can you provide testimonials or case studies from past clients?

Do you have high-quality images ready or will you need a photoshoot?

SECTION 5: Features & Functionality

Checkboxes

Which features would you like on your site?